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Who are you? Every good magician needs a persona. Not necessarily a character, but a defining personality that establishes who you are in the world of magic. Yes, some magicians use characters: mad scientists, Chaplin, bumbling idiots, gamblers, sophisticated socialites, among many... but even those that don't use characterization generally establish a consistant look and 'feel'.
David Blaine always goes for the 'wanderer', walking the streets while performing his magic. His dress is always the same; blue jeans and a tee shirt. Criss Angel dresses like a goth biker. Penn and Teller dress in dark suits. Lance Burton frequently dresses in a tuxedo.
Certainly, you don't have to be someone you're not... but it helps to be someone recognizable to your audience.