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Children need visual gags. Yes, the magic is important, but children will respond to you and your magic much stronger if they can be made to laugh. Slapstick is always funny to children. Tripping, falling down, getting tangled up in some way, always gets a laugh. Even if they don't quite 'get' the magic, they will get the humor, and that will go a long ways toward making your show successful.
Check the link in the Magic Links category for David Kaye's 'Seriously Silly' book. If you need help setting up and carrying out a first class childrens show, David's book is the answer.